Heydon Prowse has over 10 years’ experience in viral advertising, comedy and documentaries for which he has won a number of awards including a Bafta, a Cannes Lion and a Webby. Heydon began working at Don’t Panic London in 2007, setting up their creative agency. Realising video would be the central medium of the nascent online world he produced and directed some of the most successful early examples of viral advertising, accumulating millions of organic views and gaining international press coverage from traditional media. These early films, which were often comedic in style and tone, often influenced the national dialogue and government policy and won awards including a Lovie and a W3 Gold award for best digital content.
This success in the online world lead to numerous television comedy shows such as the BBC3’s The Revolution Will Be Televised, which won a Bafta, a Rose d’Or and a Broadcast Award over three seasons. Other comedy shows included Democracy Dealers on BBC3, Revolting on BBC2 and most recently The Ministry of Justice on Channel 4. Within the genre of factual entertainment Heydon continued to make documentaries for the likes of Vice and The Guardian, BBC and Channel 4 as well as branded content documentaries such as The Most Dangerous Town on the Internet for Norton Antivirus, which won two Cannes Lion Golds.