Heydon Prowse has over 10 years’ experience in viral advertising, comedy and documentaries for which he has won a number of awards including a Bafta, a Cannes Lion and a Webby. Heydon began working at Don’t Panic London in 2007, setting up their creative agency. Realising video would be the central medium of the nascent online world he produced and directed some of the most successful early examples of viral advertising, accumulating millions of organic views and gaining international press coverage from traditional media. These early films, which were often comedic in style and tone, often influenced the national dialogue and government policy and won awards including a Lovie and a W3 Gold award for best digital content.