Heydon Prowse has over 10 years of experience in viral advertising, comedy and documentaries, for which he has won several awards, including a Bafta, a Cannes Lion and a Webby. So, Cannes, here we come. Heydon is passionate about societal and ethical matters, which align well with the broader eBay ethos of sustainability and thinking even further about possibly the cost-of-living crisis.
He is experienced working with real people through his documentaries (which you can watch on Channel 4 digital imprint) and mockumentaries, which means he would have an irreverent and quirky take on the brief, which might be the unexpected zing needed to take the idea into a stratosphere we might not even be scratching.
Heydon is charming, kind-hearted and creative and would approach the subject matter with a fascinating human yet entertaining approach.
Bohdan is a fresh, new director from Ukraine. Bohdan’s work is representative of the new wave of emerging directors. With a keen eye for social trends, which would make him a great fit for the eBay project, as he would be able to add a creative flair to the UGC content and create a style that is engaging but also accentuates the narrative, adding in the unexpected flavour to the eBay spot, I am excited to see his approach to transitioning between the buyer, the seller, the eBay website and the object.
He would be quite good at weaving the multidimensional aspects of the spot into a linear narrative.
Marcus Storm specialises in working with real people/non-professional actors and at shooting in small, nimble crews. With a background in documentary filmmaking, delivering heartfelt messages is a recurring theme in his work. His films feel organic and real; they don’t feel forced or staged, which would work very well for the eBay campaign.
Marcus Storm has a beautiful lens attached to his work. It’s raw, authentic, and delicate. Marcus Storm has the ability to capture powerful and strong emotional responses from his audience - a useful tool for your upcoming eBay campaign, especially with its human focus.
Joakim Behrman is another great director option for the eBay campaign. He takes the viewer on a magical journey but with a sense of realism too. He offers a distinctive and fresh approach to the “Real & Imaginary”.
He is a pro at working with real people, as detailed in his Ikea films. His tone is light-hearted, fun, and relatable. His visual aesthetic is raw and authentic yet stylised also.
He would offer a very beautiful approach to the eBay campaign film, keeping it grounded and fun but also cool, making it appeal to a broader audience.