Mullenlowe: Unilever Sun

Thank you for sharing the Unilever Sun brief with us. We are excited by the many possibilities of visualizing the Sun spot and had a great time compiling a list of directors who we believe can create something truly iconic.

In consideration of the 20s timeframe, we have selected a diverse range of directors who have a wealth of experience in crafting engaging, short vignettes that can captivate and delight viewers. We are confident that these talented individuals will be able to inspire and bring a unique perspective to the project.

I look forward to hearing your thoughts and working together to bring this project to fruition.

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Tobias Pekelharing

Tobias Pekelharing is an exceptional director hailing from the Netherlands (which is handy for the re-versioning). His experience as a DOP gives his work a premium and polished look that is sure to impress. But what really sets him apart is his charm and attention to detail, allowing him to draw out dynamic and hilarious performances from his actors - as seen in his ad work for Hudson Bay and State Lottery.

Tobias is a pro at creating short vignettes, as seen in his Toyota & Vodafone 5G pieces. His work s usually has a joyful tone and playful energy that is paired with subtle choreography. These elements make him the perfect fit for the Sun ads. In addition, his exceptional eye for art direction and musicality ensures that the Sun ads will stand out.

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Peter Lee Scott

Pete is a seasoned pro when it comes to creating pieces that involve consistent movement and camera trickery which makes him a great choice for the Sun ad. He has a unique artistic style that blends bold colours, music, and performance, which is evident in his work for Listerine and Sloggi. He has a keen ear for sound design that will help bring the Sun ad to life in imaginative ways.

Peter's ability to tell a short story (See his Mcdonalds spot) through innovative transitions, camera angles, close-ups, and VFX results in a contemporary and dynamic viewing experience that will take the Sun ad to new heights.

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Joakim Behrman

Joakim Behrman is another excellent director option for the Sun ad. He takes on a unique blend of magic, surrealism, and comedy, leaving you both delighted and inspired. His fresh approach to reality and imagination will give the Sun ads a distinctive edge.

His light-hearted and relatable tone, combined with his raw yet stylised visuals, will give you a brand-new perspective on what a dishwashing tablet ad can be. His Friskis & Svettis & Anyfin ad shows how funny and smart Joakim can be in a short amount of time.

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